Change Geographic Displacement Of Land Use -Myassignmenthelp.Com

Question: Discuss About The Change Geographic Displacement Of Land Use? Answer: Introducation The report analyses the renowned healthcare and medicine company Eu Yan Sang, originated in China and specialised in the traditional Chinese Medicine. The company is currently running more than 300 retail branches in China, Malaysia, Australia and Singapore. The report analyses the profile of the company in detail and market atmosphere in Indonesia. It also discusses the market entry procedure that the firm may follow to enter the market of Indonesia (McDougall?Covin, Jones Serapio, 2014). Brief profile: Eu Yan Sang has been operating in prominent Asian countries since 1879. The firm has been recognised as one of the largest groups that trade on the traditional Chinese medicine. It is the leading, most reliable and integrated health care and wellness organization that combines modern technologies with traditional methods of medicine manufacturing. The company follows various methods to produce and retail their natural health and wellness products. Their products offer such medicinal values that are completely different from the other medicine manufacturers in Asia. This firm aims to keep the Chinese medicine pertinent as a section of mainstream healthcare as well as modern lifestyle. Their products are chiefly made of various herbs and parts of plants only found in the south east Asian countries therefore, their offerings have been made available to the Chinese medicine clinics as well as concept life style shops in various countries. Reasons for venturing in Indonesia: The raw materials for medicines that Eu Yan Sang produces can also be found in Indonesia which is the neighbour country of Malaysia as well as Singapore. Therefore, entry in the market of Indonesia will be easier for this company. The country has huge population and have a good lifestyle with sustainable economy (Meyfroidt et al., 2013). The political system of Indonesia is democratic therefore quite stable for operation of the company despite the fact that the country has been struggling for getting financial stability, the government has introduced many reforms to support the foreign investors to grow their business in one hand and assist for economic growth of the country. Indonesia is a developing country and as mentioned before, the government has taken various measures to increase its GDP which resulted in a significant growth in last five years. According to the study, the economy of Indonesian has experienced an incessant trade surplus over last decade, principally because of its expanding exports sector (Pantelic, Milovanov Zehetner, 2014). This country is intensively involved in the foreign trades with the partners worldwide. To grow their business, investment as well as strategic decisions the company needs the timely and useful information. The market in Indonesia fulfils all core needs by including multinational material suppliers, manufacturers, investors, distributors and inexpensive labours to operate successfully in this market. The economic situation of the country predicts that its market will have more foreign investments, merging and acquisition. The constantly increasing aging population of Indonesia has created a range of scopes to the pharmaceutical industry. In addition to this, the problem of increasing obesity and health complications with health risk among the population can create opportunity for Eu Yan Sang. The products that the company has expertise in needs greater resources, especially skilled labours and greater access to technology. These are all available in Indonesia (Chetty, Ojala Leppaho, 2015). The country has many regulatory as well as legislative restrictions for pharmaceutical industry. The evolution and extension of internet has stretched the legislative boundaries for the new entries introducing the rights of the patients in the health care sector. The stakeholders in the market has become aware of the proactive functions of the business therefore it will be supportive of the marking plan an operation for Eu Yan Sang in Indonesia. Market entry strategy: Eu Yan Sang is a south Asian country and has completed more than decades in doing business in the neighbouring countries of Indonesia. The people are quite aware of the brand name as well as fame associated with them (Panwar et al., 2017). The company only needs to know the Indonesian context for launching their products, existing competitors, standards, local sales channels along with applications. For making entry in Indonesia, Eu Yan Sang can opt for joint venture. Thus they will have an easy access to the new markets as well as distribution markets. The company will be able to share costs along with risks with its partners (Laufs Schwens, 2014). Joint venture strategy will be beneficial for the company to access the customer database of the partners to market their products. This strategy will increase the flexibility of the firm. Currently it has only two factories in China and Malaysia. It can build new factory in Indonesia also. References: Chetty, S., Ojala, A., Leppaho, T. (2015). Effectuation and foreign market entry of entrepreneurial firms.European Journal of Marketing,49(9/10), 1436-1459. Laufs, K., Schwens, C. (2014). Foreign market entry mode choice of small and medium-sized enterprises: A systematic review and future research agenda.International Business Review,23(6), 1109-1126. McDougall?Covin, P., Jones, M. V., Serapio, M. G. (2014). High?potential concepts, phenomena, and theories for the advancement of international entrepreneurship research.Entrepreneurship Theory and Practice,38(1), 1-10. Meyfroidt, P., Lambin, E. F., Erb, K. H., Hertel, T. W. (2013). Globalization of land use: distant drivers of land change and geographic displacement of land use.Current Opinion in Environmental Sustainability,5(5), 438-444. Pantelic, D., Milovanov, O., Zehetner, A. (2014). Building Competitiveness Through Globalization: the Impact of Consumption Convergence.Strategic Management,19(4), 58-66. Panwar, R., Nybakk, E., Hansen, E., Pinkse, J. (2017). Does the business case matter? The effect of a perceived business case on small firms social engagement.Journal of Business Ethics,144(3), 597-608.